Eunoia Beauty


A natural beauty brand inspired by “beautiful thinking.”

branding, pacakging

The word “eunoia” comes from the Greek word εὔνοια, meaning “well mind” or “beautiful thinking.” Eunoia is a beauty brand made with all natural ingredients. The goal of this project was to develop a brand for Eunoia that embodies the science of the ingredients, and the natural handmade nature of the product. The logo features a custom and structured font inspired by the science behind the ingredients. The packaging features a custom marble pattern inspired by the organic ingredients used.