It seems that every time I think about my brand, I think about re-branding. If one my best friends is reading this, she’s probably rolling her eyes. It honestly feels like I have been working on my brand for the past few years, with small tweaks here and there. (They do say that you, yourself, are the hardest client to work with.) In college, I took a portfolio development class, which allowed me time to develop my brand.
I was happy with the brand that I created for myself. It’s creative, fun and shows some hands on craftsmanship, but it’s not practical or economical. The entire process requires preparation, which I don’t always have time for. I also just feel like its time for a new brand as a graduate with a clearer understanding of my aesthetic.
In the past year, I have explored my appreciation for pattern and surface design. I have been really drawn to more minimalist branding that allows for flexibility and showing off patterns that I create.
Here is some inspiration that I’ve curated from the web:
What I love about these is their simplicity. The use of color and typography really captures the designers personalities and lets their work really shine. In the next few weeks be on the look out for a mood board as I dive into re-branding!